SOCI110 Case for Module 3 - Aquarius Advertising Agency

Names of Group Members
 
 
 
 
 
 

Each student reads the Aquarius case in Daft pp. 122-125.  Then the group discusses the following points.

1.   Characterize the following contextual aspects of Aquarius:
 

5 Contextual Dimensions of Aquarius (cf E3.17 p. 114)
Environment
How certain is the environment?  How do you know?
 
 
Goals/Strategy
Efficiency?  Innovation?  Client satisfaction?  etc.  How do you know?
 
 
Technology
How routine is it?  How much interdependency exists between (which?) departments?  How do you know?
 
 
Size
 
 
Culture
What value(s) is (are) predominant in the organization?  How do you know?
 
 

2.  Characterize the current structure of Aquarius.  How well does it fit each of its contextual variables?
 
 

3.  Does Aquarius exhibit any of the symptoms of structural deficiency listed on page 116?  If so, which ones?
 
 

4.  Propose a new organization structure for Aquarius that would fit the contextual variables and the information flows described in the chart on page 124.
 
 
 
 
 



Last modified 6 Sep 2001